Project: Performance Paid Ads
Full-Funnel Facebook & Instagram Ads Optimization
Client: Design Bundles
The Problem
High ad spend with inefficient return
Creative not fully aligned with performance data
Lack of structured testing across campaigns
Missed opportunities to optimize at scale
No tight feedback loop between creative and performance
This led to wasted budget and lower-than-possible revenue output.
The Solution
I led performance strategy, creative direction, and campaign optimization across Facebook and Instagram.
Key actions:
1. Performance Strategy & Optimization
Rebuilt campaign structures for better efficiency
Adjusted targeting and budget allocation
Focused on revenue-driving segments
2. Creative-Led Growth Approach
Directed creative strategy based on performance data
Shifted toward high-converting ad formats and messaging
Introduced continuous creative testing cycles
3. Team Leadership & Execution
Managed and guided the internal creative team
Aligned creative output with performance goals
Ensured fast iteration and deployment
4. Continuous Testing & Analysis
Monitored campaign performance daily
Identified winning creatives and scaled them
Eliminated underperforming assets (fast iteration mindset)
5. Trend Adaptation
Adjusted strategy based on platform changes and trends
Kept campaigns aligned with evolving Facebook/Instagram algorithms
Results
+23.14% increase in revenue from Facebook Ads
-29.58% reduction in ad spend
👉 This resulted in a significant increase in overall ad profitability and efficiency
Do you want to improve your Paid Ads performance?
Overview
A large-scale design marketplace with:
1.8M+ products
3M+ customers
$100K+ monthly ad spend
Audience: US-based crafters & designers
They had strong traction—but paid ads were underperforming relative to spend.
