Project: Performance Paid Ads

Full-Funnel Facebook & Instagram Ads Optimization

Client: Design Bundles

The Problem

• High ad spend with inefficient return

• Creative not fully aligned with performance data

• Lack of structured testing across campaigns

• Missed opportunities to optimize at scale

• No tight feedback loop between creative and performance

This led to wasted budget and lower-than-possible revenue output.

The Solution

I led performance strategy, creative direction, and campaign optimization across Facebook and Instagram.

Key actions:

1. Performance Strategy & Optimization

• Rebuilt campaign structures for better efficiency

• Adjusted targeting and budget allocation

• Focused on revenue-driving segments

2. Creative-Led Growth Approach

• Directed creative strategy based on performance data

• Shifted toward high-converting ad formats and messaging

• Introduced continuous creative testing cycles

3. Team Leadership & Execution

• Managed and guided the internal creative team

• Aligned creative output with performance goals

• Ensured fast iteration and deployment
  

4. Continuous Testing & Analysis

• Monitored campaign performance daily

• Identified winning creatives and scaled them

• Eliminated underperforming assets (fast iteration mindset)
  

5. Trend Adaptation

• Adjusted strategy based on platform changes and trends

• Kept campaigns aligned with evolving Facebook/Instagram algorithms

Results

• +23.14% increase in revenue from Facebook Ads

• -29.58% reduction in ad spend

👉 This resulted in a significant increase in overall ad profitability and efficiency

Do you want to improve your Paid Ads performance?

Overview

A large-scale design marketplace with:

• 1.8M+ products

• 3M+ customers

• $100K+ monthly ad spend

• Audience: US-based crafters & designers

They had strong traction—but paid ads were underperforming relative to spend.

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