Email Marketing and Automation
Case Study

Mind Tales

Overview

MindTales is a fast-growing digital wellness startup focused on making corporate wellbeing accessible and scalable.

They needed a structured email marketing and automation system to improve engagement, conversion, and campaign performance.

The Problem

Before implementation:

• Email campaigns lacked structured segmentation

• Limited visibility into performance metrics

• Inconsistent campaign optimization

• CRM and marketing automation were not fully aligned

• No clear KPI tracking or reporting system

This resulted in missed conversion opportunities and inefficient campaigns.

The Solution

I designed and implemented a data-driven email marketing and automation system focused on performance and scalability.

Key areas of work:

• Email Marketing System Build

  • Campaign structure, segmentation, and lifecycle flows

  • Automated sequences for lead nurturing

• Marketing Automation & CRM Integration

  • Synced automation platform with CRM

  • Improved lead tracking and data flow

• A/B Testing & Optimization

  • Continuous testing of subject lines, content, and timing

  • Iterative improvements based on performance

• Analytics & Reporting

  • Defined KPIs with leadership

  • Built reporting dashboards for campaign performance

• Database & Lead Management

  • Cleaned and structured contact data

  • Improved segmentation accuracy

Results

• +25% increase in email open rates

• +5% increase in opt-in conversion rate

• +35% increase in campaign ROI

Additional impact:

• More consistent campaign performance

• Improved decision-making through clear reporting

• Reduced manual work through automation

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