Email Marketing and Automation
Case Study
Mind Tales
Overview
MindTales is a fast-growing digital wellness startup focused on making corporate wellbeing accessible and scalable.
They needed a structured email marketing and automation system to improve engagement, conversion, and campaign performance.
The Problem
Before implementation:
Email campaigns lacked structured segmentation
Limited visibility into performance metrics
Inconsistent campaign optimization
CRM and marketing automation were not fully aligned
No clear KPI tracking or reporting system
This resulted in missed conversion opportunities and inefficient campaigns.
The Solution
I designed and implemented a data-driven email marketing and automation system focused on performance and scalability.
Key areas of work:
Email Marketing System Build
Campaign structure, segmentation, and lifecycle flows
Automated sequences for lead nurturing
Marketing Automation & CRM Integration
Synced automation platform with CRM
Improved lead tracking and data flow
A/B Testing & Optimization
Continuous testing of subject lines, content, and timing
Iterative improvements based on performance
Analytics & Reporting
Defined KPIs with leadership
Built reporting dashboards for campaign performance
Database & Lead Management
Cleaned and structured contact data
Improved segmentation accuracy
Results
+25% increase in email open rates
+5% increase in opt-in conversion rate
+35% increase in campaign ROI
Additional impact:
More consistent campaign performance
Improved decision-making through clear reporting
Reduced manual work through automation